The world of adverising is a fascinating one. With billions of monies spent on campaigns, branding and publicity, the adverts continue to register their imprints in large numbers. Despite the giant strides, a lot of sensitisation in the processes, products, messages and concepts of ads still require more work. It would be worthwhile to consider the most important people in the ad processes-the audiences and or recipients or publics-before choosing the messages, medium, language and forms.

In a world bereft of detail, most adverts have been hard hit. A direct consequence is failure to achieve intended targets. It is the fallout of these undetailed, unfocused and ill-advised adverts that this blog tends to address. The blog would do this by taking a critical analysis at ads and the messages passed on to the final audience. The impact of the messages, the misinformation of audiences, and the lack of thought put into the adverts would also be highlight. Of course, it is not intended to pull the ads down but a way of improving standards in the ad scene. The blog would also give necessary tips on ads that fail to meet audience standards and responses from the public.
This ADcritiq blog aims to encourage standards in adverising, copywriting, branding, and product packaging. The perceptions, the putoffs, the bugs, the thrill.... that come with thse markets would receive adequate space on this blog.

Welcome to ADcritiq-the ADjudge blog.