I discovered Coke's side of my blog post on the Coke Side of Life and decided to include it on the blog. This would help you decide if the ad actually met the expectations of Coke. Was the ad worth the money? Did the ad portray what coke intended it to be? These should be at the back of your mind as you compare this post with my previous post.
"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, The Coca-Cola Company. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting
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2 comments:
yeah i hope dis site is not as mischevious as u are?
Well said.
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