The Coke Side of Life

I saw this ad from far and was really fascinated by the header. It was different. I tried to know for myself what the Coke side of life had in store. I saw colours, coloures and more colours. I kept wondering what the whole ad had to convey. And when i had the opportunity to go real closer, I was amazed. Perplexed would have been a better word. There was the National Theatre Iganmu Lagos, some singing folks, some dancing folks, cowrie like objects...I could not still make a head or tail. So I sought to know from one of my friends what was on the Coke side of life and he said he had seen a bus (popularly called 'molue' ). He had not helped matters. I was privledged to ask my co-workers and two of them gave me a shocking reply. "The normal Coke 18-month interval adverts'" one blurted out. The bottomline: the ad had not elicited any desire for him to check out what was actually on the Coke side of life.
Impressions have been made and it's been amazing. The Coke side of life did not present any concrete details to anybody. For anybody that cares: who wants to get 'jiggy' (excuse my language). The Coke side of life for me was plenty of colour, plenty of activity and plenty of chaos. It hardly gave thought to the same people who are supposed to be the inhabitants of the Coke side. With many unclear and fazed figurines, symbols, sillhouttes and whatever, Coke has to do some explaining. Besides, the view of people of the ad as another 'normal' ad is really pathhetic. It's a wake up call Coca Cola. Take a cue from MTN whose ads always manage to elicit some or great positive response. Definitely Coca Cola is having it hard, keeping up the tag of being 'it'.